AGA Expanded Membership Services

Members of the American Gelbvieh Association (AGA) choose the path to becoming a seedstock supplier for various reasons. Seedstock suppliers also have different expectations, goals, and ambitions for their respective operations. The AGA recognizes that the variations within the membership, due to operation size and the ambitions of each breeder, result in the potential need for varied services the AGA offers to its members.

The AGA strives to accommodate the various needs of our members, and in doing so has initiated the “Accelerator” program and the “Amplifier” program.   These two new programs are designed for AGA members who would like to intensify their relationship with the AGA and would like additional services on top of what they already receive from the association.

The two different program levels are geared for both large and small members with the goal of enhancing their respective operations, through the tools and talent available at the AGA to assist in strategic planning, marketing, and genetic selection.

The Accelerator and Amplifier programs are specifically designed for producers that would like to improve operations, their cowherd, and most importantly expand market share.  The accentuated interaction with the AGA and staff is intended to increase Gelbvieh and Balancer® presence in the commercial marketplace.

The Accelerator:

The Accelerator program is designed for the larger AGA breeder.

  • 150 annually assessed cows and larger
  • Members with less than 150 cows that aim to expand their business

The services associated with the Accelerator program include:

  1. The Accelerator will begin with AGA staff onsite consultation and include annual onsite visits to the operation and/or attend the producer’s production sale.
  2. Quarterly organized calls with the appropriate staff personalized to fit the participants needs, such as: (2-hour time limit per call)
    1. Improvement and growth goals and strategies
    2. Marketing opportunity and technique
    3. Website, social media, electronic and traditional promotions
    4. Analysis of production sale
    5. Genetic selection
  3. Assist in the organization of customer education programs or producer meetings sponsored by the breeder.
  4. Market research and marketing strategy in the targeted marketing area.
  5. Mailing list: The marketing strategy will include a packet of the participating breeder’s information sent to 5,000 strategically chosen mailing addresses two times annually.  The addresses will be provided by the AGA from the purchased The Profit Picture mailing list.  (The parcels will be sent direct from the printer and the participating breeder will pay postage, printing, and provide the information to be sent in the packet.)

The Accelerator program will cost each participating member $3,600 annually, in addition to standard AGA membership dues and other AGA fees. The Accelerator program is designed for breeders that intend to grow their market share and improve their seedstock business.

The Amplifier:

The Amplifier program is designed for the moderate to smaller breeder

  • Less than 150 assessed cows annually
  • Members with less than 150 have the option to buy up to the Accelerator program
  • The Amplifier program is only for members with less than 150 registered cows

The services included in the Amplifier program include:

  1. Biannually organized calls with the appropriate staff personalized to fit the participants needs, such as: (1-hour time limit per call)
    1. Improvement and growth goals and strategies
    2. Marketing opportunities and technique
    3. Website, social media, electronic and traditional promotions
    4. Genetic selection
  2. Market research and marketing strategy in the targeted marketing area.
  3. Mailing list access: The marketing strategy will include a packet of the participating member’s information sent to 500 strategically chosen mailing addresses from the purchased The Profit Picture mailing list.  The personalized mailing list will be made up of producers of similar size and in the same geographic location. (The parcels will be sent direct from the printer and the participating breeder will pay postage, printing, and provide the information to be sent in the packet.)

The Amplifier program will cost each participating member $1,800 annually, in addition to standard AGA membership dues and other AGA fees.  The Amplifier program is only for members that inventory 150 cows or less.