Media Releases

Gelbvieh and Balancer® Bulls Included in Integrity Beef Alliance Program

The American Gelbvieh Association (AGA) is pleased to announce the acceptance of Gelbvieh and Balancer® bulls for use in the Integrity Beef Alliance program. The Integrity Beef Alliance simplifies cow-calf producer management decisions and increases the marketability of calves through the production of high-quality, uniform, preconditioned cattle. The Gelbvieh and Balancer breed is the latest breed to be accepted as a sire choice for calves entering the terminal calf program and joins five approved bull breeds: Angus, Beefmaster, Charolais, Hereford, and Red Angus.

“The Integrity Beef Alliance is looking forward to a successful partnership with the American Gelbvieh Association. It brings progressive genetics that fit well with Alliance goals. The Integrity Beef Alliance will allow Gelbvieh breeders to have a platform where they can be recognized for superior genetics and high quality management,” says Robert Wells, Ph.D., Integrity Beef Alliance executive director and Noble Research Institute livestock consultant.

The AGA is proud to begin this new partnership with such a progressive organization as the Integrity Beef Alliance. “We are very excited about the acceptance of Gelbvieh and Balancer genetics to be used in the Integrity Beef Alliance program. The AGA works to increase the use of Gelbvieh and Balancer genetics in responsible and sustainable global beef systems. This goal of the AGA creates a commonality between the two organizations that makes for a synergistic relationship,” says Tom Strahm, AGA commercial marketing director.

Gelbvieh and Balancer bulls fit well into the Integrity Beef Alliance program because of their ability to sire calves excelling in growth and performance at weaning time. Gelbvieh and Balancer-influenced calves carry that performance advantage into the feedlot with increased feed efficiency along with high percent retail yield on the rail. Gelbvieh and Balancer genetics are also well known throughout the industry for their superior mothering ability, which is advantageous for commercial producers who retain their own replacement females.

Established in 2000 by the Noble Research Institute (formerly the Samuel Roberts Noble Foundation) in Ardmore, Oklahoma, Integrity Beef is a comprehensive beef production system that produces the highest quality calves possible for the next supply chain owner and consumer while improving returns for ranchers through value-added traits and continued sustainability. Integrity Beef emphasizes progressive, sustainable management methods, ranch stewardship and humane care of all livestock.

The American Gelbvieh Association is a progressive beef cattle breed association representing 1,000 members and approximately 40,000 cows assessed annually in a performance-oriented total herd reporting system.


Buckley Joins American Gelbvieh Association Staff


The American Gelbvieh Association is pleased to announce and welcome Taylor Buckley as the new data and member services coordinator.

Buckley will assist AGA members and customers with DNA testing, as well as all aspects of the AGA Online Registry Service. She will also play a role in the AGA’s member education and communications team.

“I am very excited to begin my career at the AGA; my combined passion for the beef industry and background in agricultural communications falls directly in line with the association’s purpose of serving its members and customers,” says Buckley. “I look forward to meeting the members and assisting the association in every aspect that I can.”

Buckley grew up in the beef industry in Franktown, Colorado. Throughout her time in high school she was actively involved in 4-H and FFA at the local and state region. Buckley graduated from West Texas A&M University (WTAMU) in May 2018 where she received her bachelor’s degree in agricultural communications as well as a minor in animal science. During her college career, she expanded her communication skills by working at the Beef Carcass Research Center at WTAMU as office manager. Buckley also completed internships at Friona Industries and Superior Livestock Auction, which helped develop her knowledge of the industry.

“We are fortunate for the opportunity to add Taylor to the AGA staff. She brings a well-suited set of talents to assist our members and commercial customers and will grow to be an integral part of the AGA’s commitment to serving the modern beef industry,” says Megan Slater, AGA director of operations and public relations.

Buckley started at the American Gelbvieh Association headquarters in Broomfield, Colorado, on June 4. She can be reached at the AGA office at 303-465-2333 or via email at

The American Gelbvieh Association is a progressive beef cattle breed association representing 1,000 members and approximately 40,000 cows assessed annually in a performance-oriented total herd reporting system.


Taylor Buckley

Note to Editors: A high-resolution press quality photo is available by contacting Megan Slater, American Gelbvieh Association director of public relations, at or 303-465-2333.

BIF Annual Meeting and Research Symposium

May 11, 2018

BIF Annual Meeting and Research Symposium Early Registration Due May 31;
BIF Tour Stops Announced

MANHATTAN, Kan. – Save $80 and register by May 31 for the 2018 Beef Improvement Federation (BIF) Annual Meeting and Research Symposium. This year’s event, themed 50th Anniversary in the Rockies, will be June 20 to June 23 at the Embassy Suites Convention Center Hotel in Loveland, Colorado.

Online registration is available at Walk-in registration will be available during the event, but register online by May 31 to save $80.

This year’s BIF symposium features two and a half days of educational programming and a full day of tours. The first morning’s general session — “Positioning for the Future of Beef Production” — will feature Mark McCully, Certified Angus Beef vice president; Dr. Sara Place, National Cattlemen’s Beef Association senior director of sustainable beef production research; Dr. Dorian Garrick, Massey University professor and chief scientist; and Dr. John Pollak, Cornell University emeritus professor.

The second day’s general session, “Decision Time: Who will own our industry?” will include presentations by Wade Small, Agri Beef Inc. livestock division president; Marty Ropp, Allied Genetic Resources; Dr, Matt Cleveland, Genus ABS global beef product development director; Dan Moser, Angus Genetics Inc. president; Wade Shafer, American Simmental Association executive vice president; Larry Benyshek, Benyshek and Hough Consulting Services; and John Genho, Livestock Genetic Services LLC.

The afternoon breakout sessions both days will focus on a range of beef-production and genetic-improvement topics. The conference also features a Young Producer Symposium on Wednesday afternoon, designed to network and equip young cattle producers with essential knowledge as they grow their role in the business. Wednesday evening attendees will also enjoy an opening reception.

An industry tour is scheduled for Saturday. Stops will include: Kuner Feedlot, a division of Five Rivers Cattle Feeding, Kersey, Colorado; Cherokee Ranch & Castle- Sedalia, Colorado; and Anheuser-Busch Brewery Experience, Fort Collins, Colorado. The tours will leave from the headquarters hotel at 7 a.m. and return approximately 7 p.m. For more information on the tour stops, registration, complete schedule and lodging information, visit

Each year the BIF symposium draws a large group of leading seedstock and commercial beef producers, academics and allied industry partners. The attendance list is a “who’s who” of the beef value chain, offering great networking opportunities and conversations about the issues of the day. Program topics focus on how the beef industry can enhance value through genetic improvement across a range of attributes that affect the value chain.



The Beef Improvement Federation (BIF) is an organization dedicated to coordinating all segments of the beef industry — from researchers and producers to retailers — in an effort to improve the efficiency, profitability and sustainability of beef production. The organization was initiated almost 70 years ago to encourage the use of objective measurements to evaluate beef cattle. Continuing the tradition, BIF is now the clearinghouse for developing standardized programs and methodologies for recording of performance data for all traits, from birth weights to carcass traits. Its three-leaf-clover logo symbolizes the link between industry, extension and research.