Media Releases

Kim Rounds Hired as Gelbvieh Spring Intern

The American Gelbvieh Association (AGA) announces the hiring of Kim Rounds, Grass Valley, California, as an association intern. Rounds will be assisting members in recording of data, DNA testing, membership questions, bull customer assistance and any other aspects of AGA operations.

Rounds grew up on her family’s ranch in the foothills of the Sierra Nevada, where they raised commercial cattle and she showed her own string of club calves. She previously served as the California representative on the National Beef Ambassador team, traveling around the country promotion beef with the American National CattleWomen.

Rounds graduated from Colorado State University (CSU) in May of 2015 with a degree in animal and equine sciences. During her time at CSU Kim was very involved with many aspects of CSU and the College of Agricultural Sciences. She served as the vice president of the Versatility Ranch Horse Team, teaching assistant for the Legends of Ranching Sale and training program, ag ambassador, chair on the board of student organization funding as well as co-chair for the event and promotions committee for the CSU Seedstock Merchandising Team.

“I am excited to learn more about the advancements Gelbvieh is making in both data collection and producer services,” Rounds said.

“In the last 18 months the AGA has been fortunate in sourcing the most talented staff available.  The educational background in animal and equine sciences that Kim possesses will serve her well in participating as a vital team member as an intern at the AGA. The staff in place will help further her education in the beef business while Kim provides service to the AGA membership and customer base,” said Myron Edelman, AGA executive director.

Rounds will be with the association throughout the spring and can be reached at the AGA office at 303-465-2333 or at




Martin Joins American Gelbvieh Association Staff

The American Gelbvieh Association (AGA) would like to welcome Mary Bea Martin to the staff as Member Services Specialist.

Martin grew up in Georgia, where she participated in junior livestock activities. She and her family actively showed cattle, lambs, and hogs and she considers the pinnacle of her junior livestock experience to be exhibiting the 2003 Reserve Champion Steer at the National Western Stock Show.

Martin graduated from West Texas A&M University in 2006 where she was very active on campus with several student and community service organizations.

Martin brings several years of customer service experience to the AGA staff. After graduation, Martin worked for Scarborough Specialties, a promotional product company in Amarillo, Texas. She then returned to her home state to work as an outside sales representative for Godfrey’s Feed in Madison, Georgia. In this position Martin was very involved in the state’s youth livestock program. After five years, she moved back to Texas and worked in the synthetic turf industry.

In addition, Martin was also a founding member of the Georgia Junior Livestock Foundation which raises money for junior livestock programs in the state. She is still an active board member for this organization. She has also served on the Georgia Cattlemen’s convention committee.

“I am very excited about returning to my livestock roots and to embark on this new venture with the American Gelbvieh Association,” says Martin.

Martin started with the AGA on Tuesday, January 19. She can be reached at the AGA office at 303-465-2333 or


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Retallick Accepts Director of Member Programs Position at American Gelbvieh Association

Westminster, Colo. – Kelli Retallick has served as the data services coordinator for the American Gelbvieh Association (AGA) for more than a year and has recently accepted the position of director of member programs. In her time at the AGA, Retallick has proved to be capable of outstanding leadership among staff, dedication to the AGA and skill in developing association programs.

Recently the AGA has changed the structure of the staff to better accommodate member programs for both the AGA and the American Gelbvieh Junior Association (AGJA).  Retallick’s role as director of member programs will encompass beneficial programs for the AGA as well as the AGJA. Her  responsibilities include accuracy of the online registry, administering the Smart Select Service, development of new programs and coordinating junior activities to name only a few.

Retallick earned her bachelor’s degree in animal science at the University of Wisconsin-Madison. She then went on to Kansas State University to complete her master’s degree in animal breeding and genetics.  This background makes her a perfect fit to continue to develop programs for AGA members and customers as it pertains to database service and breed improvement as well as the AGA’s new Smart Select Service.

Growing up, Retallick was involved in her family’s registered cattle operation and when time allows she continues to be involved as much as possible. Retallick also served on the National Junior Angus Association Board of Directors and brings a unique perspective to the AGJA through that experience of serving on a junior board.

“I am really excited about taking on this new adventure,” says Retallick. “I strongly believe that junior livestock associations can foster some of the best leaders in the industry. I hope I am able to foster that type of environment to build the next generation of leaders in the business.”

The Beef Improvement Federation (BIF) recognized the skill set Retallick possesses.   During the 2015 BIF Research Symposium and Convention in Biloxi, Mississippi, Retallick was asked to lend her expertise as a speaker on the topic of measuring feed efficiency.  BIF also recognized the new Smart Select Service that the AGA now offers commercial cattlemen and women; Retallick was instrumental in the development of that program.

“The AGA sources the most skilled talent in the industry to serve on the staff. Kelli is an example of those talented individuals the AGA seeks out and finds to work as a team for the improvement of the AGA,” says Myron G. Edelman, executive director of the AGA.  “Kelli will be an excellent resource for both our adult as well as the junior members.”

Retallick assumed her new role on January12, 2016. She can be reached at the AGA office at 303-465-2333 or via email at