Media Releases

American Gelbvieh Association to Host Commercial Cattlemen Educational Symposium

All cattlemen and women are invited to attend the American Gelbvieh Association’s (AGA) fourth annual commercial cattlemen’s educational symposium titled Cattlemen’s Profit Roundup sponsored by National Cattlemen’s Beef Association and National Corn Growers Association. Cattlemen’s Profit Roundup will be held Thursday, November 29, 2018, beginning at 1:30 p.m. CST at the Nashville Airport Marriott in Nashville, Tennessee. Cattle producers from all segments of the beef industry are invited to attend this free event that will feature industry-leading speakers. A provided beef lunch will be served prior to the event starting at 12:30 p.m.

This year’s Cattlemen’s Profit Roundup features industry-leading speakers who will provide insight on adding value to your cow herd from conception to consumption. Speakers include Darrh Bullock, Ph.D., extension professor, University of Kentucky; Kevin Thompson, director, Middle Tennessee Research and Education Center and; Craig Uden, Darr Feedlot, Inc., NCBA immediate past president.

Darrh Bullock, Ph.D., was raised on his family’s beef cattle and watermelon farm in Williston, Florida. He earned a B.S. in animal and dairy sciences and M.S. degree in animal breeding and genetics from Auburn University he then earned his Ph.D. in beef cattle breeding and genetics from the University of Georgia. Dr. Bullock has been on faculty at the University of Kentucky since 1992 and holds the rank of extension professor, specializing in beef cattle genetics. He is the beef group coordinator and has recently served as the AFS extension coordinator and on the Animal and Food Sciences (AFS) Advisory Council. His national and international activities include membership on the team, Educational Program Committee for the National Beef Cattle Evaluation Consortium, board member and committee chair of the Beef Improvement Federation. Dr. Bullock will be presenting “Bull Selection and the Importance of Hybrid Vigor” at the Cattlemen’s Profit Roundup.

Kevin Thompson was raised on a large commercial cow-calf operation and received a B.S. in animal science and M.S. in animal science from the University of Tennessee (UT) in Knoxville. He began his career as a research associate over beef cattle projects and UT’s central bull testing facility at the Middle Tennessee Research and Education Center (MTREC) in Spring Hill, Tennessee. Thompson then spent 10 years with the Tennessee Farm Bureau Federation and their livestock marketing company, Tennessee Livestock Producer, INC., developing and managing a genetic improvement program and an alliance marketing group, Tennessee Beef Producer Alliance. In 2010 Thompson returned to UT as director of the MTREC. Thompson will be presenting “Developing Heifers for the Long Haul” at the Cattlemen’s Profit Roundup.

Craig Uden is a fourth-generation cattleman from Elwood, Nebraska. Craig is a partner in Darr Feedlot Inc., a commercial cattle feeding operation in central Nebraska. Craig and his wife, Terri, also own and manage three commercial cow-calf operations. Craig graduated from the University of Nebraska. He has been involved with National Cattlemen’s Beef Association (NCBA) since the mid-1980s and has served on several committees throughout the organization and is currently serving as NCBA past president. He has previously served as president, president-elect, policy division chairman and federation division chairman. Along with serving on the Nebraska Beef Council, Craig has served on the Nebraska Cattlemen’s Board of Directors as a committee chairman and vice chairman, the Nebraska Cattlemen’s Research & Education Foundation, and involved in Nebraska Feedlot Council. Craig will be presenting “Adding Value to Calves” at the Cattlemen’s Profit Roundup.

The Cattlemen’s Profit Roundup is being held during the 48th Annual American Gelbvieh Association National Convention. For more information about the Cattlemen’s Profit Roundup, please visit or call 303-465-2333. Registration is not required to attend this free event.

The American Gelbvieh Association is a progressive beef cattle breed association representing 1,100 members and approximately 40,000 cows assessed annually in a performance-oriented total herd reporting system.


Slater to Serve as Gelbvieh Association Interim Executive Director

BROOMFIELD, CO – American Gelbvieh Association President Scott Starr and the Board of Directors would like to announce Megan Slater as its interim executive director.

Slater has been with the American Gelbvieh Association (AGA) since 2014 and has most recently held the position of director of operations and public relations. In her time at the AGA, Slater has played a vital role in maintaining the Gelbvieh message through marketing efforts and membership communication, office operations, and the planning of the AGA National Convention.

“For the past seven months, Megan has done an impressive job of running the AGA by exhibiting organization, knowledge, and ability,” Starr said. “The board feels we have one of the bright upcoming individuals in the beef industry and are honored to have her on the AGA team.”

In her role as interim executive director, Slater will continue to lead the AGA staff in accomplishing the goals of the AGA’s Meeting Modern Industry Demands Strategic Plan.

Slater is a graduate of Colorado State University (CSU) with a bachelor’s degree in animal science and minor in business administration. Through her involvement at CSU and her time at AGA, Slater has gained valuable beef industry and business experience.

“I am excited for this new opportunity with the AGA and look forward to continuing to grow the Association and the Gelbvieh and Balancer® breed’s market share within the beef industry,” Slater said. “It’s an honor to continue to work with AGA members and Gelbvieh and Balancer stakeholders in this new role.”

Slater can be reached at the AGA office at 303-465-2333 or at

The American Gelbvieh Association is a progressive beef cattle breed association representing 1,100 members and approximately 40,000 cows assessed annually in a performance-oriented total herd reporting system.


Megan Slater

Note to Editors: A high-resolution press quality photo is available by contacting Kelsi Christian, AGA multimedia coordinator, at or 303-465-2333.

Gelbvieh Association, IMI Global Release Balancer® Edge Source and Age Verification Program

BROOMFIELD, CO – The American Gelbvieh Association (AGA) is pleased to announce a recent partnership with IMI Global and introduce Balancer® Edge, a source and age verification program for feeder cattle sired by Gelbvieh and Balancer bulls.

The Balancer® Edge program requires a minimum of 75% of the sires used to be registered Gelbvieh and Balancer bulls, and these bulls must be a minimum of 25% Gelbvieh genetics. The verification process for this program requires producers to submit first and last calf born date, head count support, and registration papers of the sires to verify Gelbvieh genetics.

The Source and Age Verification (SAV) program has been in practice in the beef industry since 2004, and continues to play an important role in adding value to U.S. beef producers. Balancer® Edge meets the SAV base requirement for cattle to be eligible for marketing into the China Export Verification program, the Non-Hormone Treated Cattle (NHTC) program for the EU, Verified Natural Beef, GAP 5-step Animal Welfare and others. In addition, Balancer® Edge documentation is eligible for establishing age of animals at the processor and is also now an accepted method of determining maturity of animals for grading purposes – ensuring they fall into the A maturity category if they are under 30 months of age at harvest.

“We are thrilled to partner with the Balancer® Edge program to add new market opportunities to their progressive producer base,” said Doug Stanton, VP of Business Development at IMI Global. “Buyers continue to push for more options when it comes to cattle marketing. They are looking to maximize their value opportunity with an animal by having many directions to go with it, and verification programs add that kind of flexibility. The Balancer® Edge program will open new doors for producers to access markets they may not have been eligible for before, bringing more value back home to the ranch.”

IMI Global has been offering verification services to the beef industry since 1996 and is the uncontested leader in those services today. IMI is an accredited, independent verification company who evaluates specific attributes or practices associated with livestock production and provides an unbiased assessment of the ability of any animal or group of animals to meet those specific standards or claims.

“Balancer® Edge provides the opportunity for producers utilizing Gelbvieh and Balancer® genetics to participate in a breed identified program and have their production practices verified to be able to add value and gain additional marketing opportunities for their cattle,” said Tom Strahm, AGA commercial marketing director. “In addition, IMI Global’s recent partnership with the IGS Feeder Profit Calculator™ allows producers to quantify the genetic merit of the animal’s they are selling.”

The American Gelbvieh Association is a progressive beef cattle breed association dedicated to the recording, promoting, and improving Gelbvieh-influenced cattle. The Gelbvieh and Balancer breeds are well known throughout the beef industry for their maternal strengths and superior growth. With these attributes, Gelbvieh and Balancer cattle fit well into a crossbreeding system and provide genetics that work for the commercial cattle business.